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hey it's Samo and welcome to the second
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module in our affiliate marketing course
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in this module I'm going to show you how
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to find choose and qualify a niche
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that's right for you but before we get
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to the techniques to find and qualify a
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niche you need to know what to look for
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in a niche and there are four factors
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we'll focus on the first factor is
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competition now because we established
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in the first module that we'll be
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creating content and ranking it in
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search engines like Google we'll be
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looking specifically at SEO and keyword
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competition and the main purpose of this
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is to get an idea if we could somewhat
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easily rank for keywords that are
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relevant to an affiliate site now there
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are a lot of things that go into
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assessing keyword competition but at
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this stage we just want to get a
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high-level overview for a niche so we'll
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use a simple three-step process to do
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this step one generate keyword ideas
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step two filter for low difficulty
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keywords using a metric called keyword
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difficulty and step three narrow in on
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affiliate keywords to get started search
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for a phrase related to your niche in a
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keyword research tool like HF's keywords
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explorer then go to the matching terms
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report now to filter for low difficulty
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keywords just set a keyword difficulty
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filter to have a max value of something
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low like 10 finally you'll want to
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filter for affiliate type keywords for
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example keywords that include the word
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best tend to surface product roundups
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like best golf clubs or keywords that
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include the word review will usually
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surface product reviews like sticks golf
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clubs review to do that hit the include
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filter choose the any tab and in the
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text field just add words like best and
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review now if we hit the show results
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button you'll see there are thousands of
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relevant low difficulty keywords that
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cumulatively have high search demand
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again we've only scratched the surface
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with keyword competition and we'll go
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into more detail later but if you want
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to learn more now then I recommend
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watching our full tutorial in our free
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SEO course for beginners on how you can
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assess ranking difficulty for any
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keyword in fact I highly recommend
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watching the full course as the concepts
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and techniques will be fully applicable
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for affiliate sites too all right the
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second factor is commerciality now not
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all niches are created equal some have
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insane commercial value which can lead
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to millions of dollars in monthly
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revenue while others might only result
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in a few hundred if even ideally you
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want to choose a niche that has mid to
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high commercial value so that you don't
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reach a point where you'll max out on
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your profit potential a few things you
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can do include market research on the
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niche look at commissions for relevant
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affiliate programs and look at
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advertising costs to get an idea of how
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valuable certain queries are to
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different companies we'll talk more
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about understanding commercial value in
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the next lessons the third factor to
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consider is personal interest plain and
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simple you don't have to be passionate
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about a niche to make a successful
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affiliate site but it doesn't mean you
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should choose a niche just for profit
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potential from my experience choosing a
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niche that you're at least somewhat
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interested in is the best route to go
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because people often quit their
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affiliate sites because they have zero
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interest in the products they're
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recommending and the content they're
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creating losing drive may be the number
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one killer of affiliate sites the fourth
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factor to consider is breadth of the
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search market again because we're going
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after search traffic you want to get an
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understanding of how much traffic you
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can get to your content from search
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engines fortunately keyword research
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tools make this easy for us because they
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tell us search volumes which are the
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number of monthly searches that happen
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for a query seo tools can also give you
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search traffic estimations for your
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competitors which is even more helpful
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than search volumes because what we want
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is traffic not searches so by
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understanding the breadth of the search
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market you're essentially getting an
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estimation of how many people are
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interested in the topics you'll be
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writing about how much traffic you can
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get from these topics and in turn how
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many clicks you can get to your
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affiliate links which should directly be
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correlated with your revenue as a
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general rule of thumb you want to start
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off pretty niche because competition
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will likely be lower but your niche
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should be tied to a larger industry so
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you have the opportunity to niche out
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which is going to give you room to
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eventually reach more people for example
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you might start an affiliate site in the
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bed frames niche and after doing some
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quick keyword research for affiliate
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keywords you'll see that there's a
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cumulative search volume of over 130,000
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monthly searches in the US just for bed
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frames not small at all but not huge but
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the great thing about bed frames is that
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it's quite natural to niche out to
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topics like mattresses pillows sheets
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and even the broader topic of sleep
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there's tons of room for growth now what
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you're going to find as you're
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researching niches is that a lot of
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these factors are connected for example
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niches that are highly commercial will
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also have high competition and niches
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with low competition will often be
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things you're not interested in it's all
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about finding a balance from this
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criteria then committing to a niche in
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fact these four things that we just
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talked about are going to help you rate
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any niche so you can qualify one that's
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right for you but before we get to
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qualifying we need to start
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brainstorming a list of niches and doing
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our research and that's what we'll be
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talking about in the next lesson
