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Digital Marketing Career Guide | Step-by-Step Roadmap to Become a Digital Marketer
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May 28, 2025
Are you wondering how to become a digital marketer in 2025? In this video, we’ll walk you through a complete roadmap to start your career in digital marketing from scratch. Whether you’re a student, job seeker, freelancer, or someone looking to switch careers, this beginner-friendly guide will help you understand everything you need to know. What You’ll Learn: What is digital marketing? Key skills every digital marketer must have Step-by-step roadmap to become a digital marketer Best free & paid courses to learn digital marketing Career paths & job opportunities in digital marketing Tips for landing your first digital marketing job or freelance client Timestamps: 00:00 - Introduction 01:05 - What is Digital Marketing? 02:30 - Digital Marketing Skills You Need
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0:01
[Music]
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businesses spend twothird of their
0:09
advertising budget on digital channels
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hence digital marketers are getting in
0:14
demand hi guys this is Kavia from
0:16
Edureka and welcome to this video on how
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to become a digital marketer at first
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let's have a look at the agenda we'll
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start with why you should become a
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digital marketer followed by who is a
0:27
digital marketer we'll then have a quick
0:29
look at the digital marketing skills
0:31
along with real job descriptions and
0:33
finally we will address the learning
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path how to become a digital marketer
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but before we get started make sure you
0:40
subscribe to Edurea YouTube channel and
0:42
hit the bell icon to never miss an
0:43
update also if you are interested in
0:45
online training certification do check
0:47
out the link given in the description
0:49
with that let's get started to why you
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should become a digital marketer first
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and foremost you may consider the fact
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that you can practice digital marketing
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as a freelancer and make it your own
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business and from the perspective of job
1:02
opportunities in India for digital
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marketers we have more than a thousand
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vacant jobs and in the US even higher
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than 13,000 vacant jobs if we consider
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the tech hubs in these countries
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Bangalore alone has 360 plus jobs and
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California has more than 2,000 vacant
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jobs this data is based on an analysis
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conducted using indeed and glass door
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one factor that might interest you to
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become a digital marketer is the pay in
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India a fresher is paid about 5 lakh
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46,000 rupees per year and in the US the
1:36
pay is about
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$61,000 annually this again is based on
1:41
an analysis using glass door so you know
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this is the average for freshers with
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increase in experience the salary shall
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increase too with the right skills you
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may get the opportunity to work in
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top-notch companies such as Google
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Accenture TCS Cognizant etc so wait no
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longer to get started in this lucrative
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career next let's see who exactly is a
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digital marketer digital marketer is a
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marketer who performs a form of
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marketing done on digital devices such
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as mobile phones computers and tablets
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using platforms such as search engines
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websites emails social media and mobile
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application to help reach a greater
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audience with lesser expenses broadly
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talking about digital marketing the
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marketer may work in different kinds of
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domains the six main branches among them
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are content marketing where the quality
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of your content is most crucial SEO or
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search engine optimization PPC or
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pay-per-click affiliate marketing where
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another platform is paid to promote your
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work social media marketing using
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Facebook Twitter Instagram etc and email
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marketing now let's understand the roles
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and responsibilities of a digital
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marketer it includes to analyze digital
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data to draw key recommendations around
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website optimization conduct social
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media audits to ensure best practices
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are being used and maintain digital
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dashboard of several different accounts
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coordinate with sales team to create
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marketing campaigns prepare emails to
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send out to customers monitor key online
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marketing metrics to track success
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create and maintain online listings
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across e-commerce platforms they also
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need to ensure that the brand message is
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consistent now let's look into the
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skills required by a digital marketer
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for that let's look into a job
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description to get the real skills or
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look for in this JD posted by Reliance
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the digital marketer is required to
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develop digital campaigns analyze data
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and metrics analyze marketing campaigns
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optimize media strategy build dashboards
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to monitor content sales revenue etc
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track digital marketing initiatives
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analytics and reporting using Google or
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Facebook analytics and repeatedly
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mentioned communication skills but why
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stick to just one job let's look into a
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few more this job description was posted
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by Accenture there again we can see the
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requirements of knowledge in SEO
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campaigning through email and social
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media creating PPC strategy along with
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keyword research and optimization social
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media tools and campaigns email
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marketing digital campaigns digital
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analytics management and communication
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skills similarly in the job description
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for digital marketing specialist as
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posted by slice we can see strategies
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preparing newsletters emails content
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marketing social media marketing and
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promotion digital marketing concepts
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experience with B2B social media email
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marketing and once again excellent
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communication to sum it up through all
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the many job descriptions we see that
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the skills required by digital marketer
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includes keyword planning and
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optimization search engine marketing on
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Google console email marketing social
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media marketing on Facebook Instagram
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Twitter etc analytical tools such as
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Google Analytics digital marketing
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campaigning content marketing and of
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course some communication skills with
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the skills in mind now let's understand
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the learning path how to become a
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digital marketer just like any other
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career path to become a digital marketer
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you need to follow a certain road map
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start off by getting a degree though
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it's not necessary but it is preferred
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to have graduated in commerce with
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marketing as a subject next earn the
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desired skills as we just talked about
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the skills required go and learn them
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now if you are looking for free
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resources check out Edureka's YouTube
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channel that provides in-depth video
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lectures for you to understand if you
5:44
are more of a reader you may also check
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out the blogs by Edureka where many
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blogs are devoted to digital marketing
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alone next go ahead and get some
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hands-on experience in digital marketing
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in case of digital marketing it is
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important for you to practice as you
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learn after learning each skill try to
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find a way to execute it also to combine
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all these steps you can get into a
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well-defined learning path with hands-on
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activities you may get certified in
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digital marketing check out the digital
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marketing certification training course
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by Edureka which covers all the required
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skills it is specifically designed for
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working professionals to take up the
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classes on weekends there is 247 support
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from Edureka and the instructors have 10
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plus years of experience in working as
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digital marketers themselves luckily for
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you there are no prerequisites to take
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up this course everything is taught from
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scratch and also you have lifetime
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access to the lectures to come back and
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revisit the course even after you finish
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so go ahead and start your journey to
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become a digital marketer today thank
6:47
you for watching this video if you have
6:49
any doubts please leave a message in the
6:51
comment section happy learning i hope
6:53
you have enjoyed listening to this video
6:56
please be kind enough to like it and you
6:58
can comment any of your doubts and
7:00
queries and we will reply them at the
7:03
earliest do look out for more videos in
7:05
our playlist and subscribe to Edureka
7:08
channel to learn more happy learning
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